What makes fashion consumers “click”? Generation of eWoM engagement in social media
AS Ananda, Á Hernández-García… - Asia Pacific Journal of …, 2019 - emerald.com
Purpose The purpose of this study is to investigate the perceived exposure of fashion
consumers to different types of fashion brands' social media marketing (SMM) actions in …
consumers to different types of fashion brands' social media marketing (SMM) actions in …
Social media marketing elements, purchase intentions, and cultural moderators in fast fashion: Evidence from Jordan, Morocco, and Spain
The fast fashion business is becoming more reliant on social media marketing (SMM) as
SMM enables larger data collection and communication between the brand and its …
SMM enables larger data collection and communication between the brand and its …
An Exploration of Best Practices for Personal Branding on Social Media in the Fashion Industry
D Brickner - 2023 - scholarworks.bgsu.edu
The purpose of my project was to evaluate the personal branding tactics that are used to be
successful on Instagram in the fashion industry. Social media is a growing tool for …
successful on Instagram in the fashion industry. Social media is a growing tool for …