Purpose The purpose of this paper is to offer a clear understanding of the use of femvertising
in Lebanon and its effects on consumers in general. Design/methodology/approach Data …

Purpose The purpose of this paper is to investigate the relationship between consumers'
skepticism and green consumption in different economies by exploring antecedents and …

It has been generally assumed that higher levels of scepticism towards advertising
invariably lead to higher resistance to advertising appeals. The main purpose of the present …

This article examines the influence of framing a brand's concept as functional versus
symbolic in the advertising of a new vertical line extension. In this research, we carried out …

The main objective of this study was to identify the effect of omission neglect concerning
advertisements endorsed by celebrities given different levels of skepticism of the evaluators …

Although skepticism is involved in technical change and scientific revolutions, surprisingly,
the literature lacks a systematic analysis of the different forms, causes, and roles of …

Despite the enormous spending on digital advertising, consumers are skeptical toward
online advertising (STA). We integrated advertising value and stimulus-organism-response …

Using a large‐scale randomized survey experiment, this study examined the dimensionality,
item functioning, instrument properties and associations with validity‐related variables of the …

This paper aims to explore how consumer behaviour is derived from deceptive advertising
and its effect that is consumers' skepticism. The advertisement has a significant influence on …

Release-type communication is a common way to guide the public to reduce food waste. It is
of great significance to clarify the intervention effect of release-type communication on …