Environmental degradation is increasingly attracting the attention of public opinion;
however, the rise in environmental concern is not accompanied by a parallel growth of …

During the last decade, sustainable fashion has attracted increasing attention from
policymakers, firms, and consumers. This interest is also reflected in consumer behavior …

Marketers recognize digital celebrities' advertising power and effectiveness, making them
influential models of social media advertising. The concept of parasocial relationships may …

This paper attempts to provide an up-to-date depiction and analysis of the consumer's
attitude towards sustainability of fast fashion products in the UK. Four related strands of …

The growth in ethical consumption behaviour and greater interest in sustainable fashion
from a production side provides grounding for the emergence of a new consumer market for …

In today's increasingly competitive and dynamic marketplace, achieving brand commitment
is one of the ultimate goals for brands. Considering the heightened importance and …

While prior research suggests that consumers are willing to pay higher prices for products
with environmentally friendly attributes, this relationship may not apply to “circular economy” …

Textiles constitute an important part of human beings everyday life. Environmentalists have
been calling forth industries to incorporate sustainability principles into their production …

Sustainability is significantly important for fashion business due to consumers' increasing
awareness of environment. When a fashion company aims to promote sustainability, the …

Although sustainability in the fashion industry has gained prominence from both business
practices and academic research, retailing, a vital part of the supply chain, has not yet been …