Identifikasi peran dari online consumer review, online customer rating, dan persepsi harga
terhadap keputusan pembelian konsumen menjadi tujuan penelitian ini. Data dikumpulkan …

Globally, the development of the hospitality industry is significant. This is happening in line
with the increasing number of customers and the number of similar industry players. This …

The aim of this study was to identify the factors influencing impulse buying among
Generation Z Muslims in Kudus Regency. The research was conducted on the Generation Z …

The presence of Islamic banks to meet the needs of Muslims is growing like conventional
banks. However, Islamic banks are still faced with challenges related to customer …

This study aims to examine the factors that influence the intention to become a customer of
Islamic banks based on religiosity and product knowledge. This research is a quantitative …

Brand loyalty has become an interesting topic in marketing. In today's competitive business
world, building and maintaining customer loyalty is the key to success for companies. This …

The retail industry is a highly competitively oriented market. For the consumer industry to
survive, it should have the strength to compete and it focusing on consumer behavior is a …

The digitization of the store industry has become an increasingly important trend in today's
digital era, and internet marketing orientation and innovation are considered key factors in …

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi belanja, citra destinasi, dan
pengalaman terhadap niat berkunjung kembali. Dalam penelitian ini yang menjadi populasi …

Persaingan pasar dan kekuatan bisnis menjadi syarat kebertahanan UMKM. Penerapan
strategi inovasi serta pemasaran media sosial yeng efektif terhadap produk dapat …