Personality is a combination of all the attributes—behavioral, temperamental, emotional, and
mental—that characterizes a unique individual. Ability to identify personalities of people has …

The predictions of growing consumer power in the digital age that predated the turn of the
century were fueled by the rise of the Internet, then reignited by social media. This article …

Because effective influencers in an online social network (OSN) can significantly affect
consumers' purchasing decisions via trust among users in electronic word-of-mouth (eWOM) …

Studies have shown a connection between the individual personality of the user and the
way he or she behaves on line. Today many millions of people around the world are …

Social interaction (peer) effects are recognized as a potentially important factor in the
diffusion of new products. In the case of environmentally friendly goods or technologies, both …

We study how opinion leadership and social contagion within social networks affect the
adoption of a new product. In contrast to earlier studies, we find evidence of contagion …

The increasing emphasis on understanding the antecedents and consequences of customer-
to-customer (C2C) interactions is one of the essential developments of customer …

A quantitative approach to social network analysis involves the application of mathematical
and statistical techniques and graphical presentation of results. Nonetheless—as with all …

Customer insights play a critical role in innovation. In recent years, articles studying
customer insights for innovation have risen in marketing and other fields such as innovation …

Despite extensive research on diffusion and adoption of innovations, late adoption of
digitized products has received little attention. This study explores the determinants of late …