Purpose The purpose of this paper is to provide an integrative theoretical framework that
advances the underdeveloped stream of research that analyses how message authenticity …

Purpose The purpose of this paper is to explore the moderating role of six personal traits in a
causal model to study how customers' perceptions of corporate social responsibility (CSR) …

Corporate social responsibility (CSR) is a concept which has been approached from various
perspectives and application areas. One of these areas regards how individuals perceive …

Purpose Business-society relations have weakened in recent years due to evidence of
greenwashing and misleading corporate social responsibility (CSR) practices, resulting in a …

This dissertation investigates how corporate credibility and message quality affect Word-of-
Mouth (WOM) advocacy among volunteers at the Azerbaijan Formula 1 race. The focus is on …

Numerous studies have been conducted on corporate social responsibility (CSR) and
customers' responses to businesses' CSR activities around the globe. Currently, such …

Purpose The purpose of this paper is to provide an integrative theoretical framework that
advances the underdeveloped stream of research that analyses how message authenticity …