This article examines the development of social marketing research from 1998 to 2012.
Drawing upon journal and database searches, 867 articles were retrieved and then …

Making the right impression is paramount to succeed in today's very competitive market,
where photographs have acquired a prominent role in doing so. The evaluation and …

Destination image, place brand, and branding continue to receive attention by researchers
and industry. However, a thorough definition and differentiation of these terms and further …

Destination image is commonly accepted as an important aspect in successful tourism
development and destination marketing due to its impact on both supply-and demand-side …

This paper compares how two different destinations use food in their marketing activities.
Content analysis of brochures, booklets and web sites was used. One, Hong Kong, makes …

The purpose of this study was to explore the potentially gendered nature of motivations for
agri-tourism entrepreneurship among Virginia farm families. Three elements of Chaippe and …

Destination image is commonly accepted as an important aspect in successful tourism
management and destination marketing. The information about a specific destination is an …

Cultural attractions play an important role in tourism at all levels, and attract huge numbers
of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive …

This study examines the perceptions of the potential tourist market to a nature-based resort
destination from the gendered perspective. The research reveals that significant gender …

Social Marketing is the utilisation of marketing principles and methods to encourage
individual and organisational behaviour change for the public good. Traditionally the …