Customer co-creation in hotel service innovation: An interpretive structural modeling and MICMAC analysis approach
Purpose With increased competition in service sector due to dynamic nature of customers'
taste and preferences, service providers have realized the importance of co-creating with …
taste and preferences, service providers have realized the importance of co-creating with …
[图书][B] Strategies technology development marketing leaders used to commercialize a new product innovation
R Mooney - 2016 - search.proquest.com
Strategies for commercialization of a new product innovation are critical for gaining a
sustainable level of customer acceptance and financial performance. The purpose of this …
sustainable level of customer acceptance and financial performance. The purpose of this …