The premise underlying most of the research on strategic consensus is that a higher degree
of consensus has a positive impact on organizational performance. Empirical studies …

Although formulating a consistent strategy is a difficult task for any management team,
making that strategy work–implementing it throughout the organization–is even more …

Practices of knowledge management are context-specific and they can influence
organizational effectiveness. This study examines the possible mediating role of knowledge …

Despite the increasing sophistication of the literature on strategic consensus and the
compelling arguments linking it to organizational performance, empirical research has …

Strategic initiatives are temporary group undertakings designed to renew organizational
capabilities and are crucial to organizational performance. Despite the inherent goal …

The study was done to explore and highlight the marketing strategies that Safaricom Ltd has
utilized to spur its remarkable growth in terms of the market share as well as its …

Purpose–The purpose of this paper is to identify the intra-organizational factors effective in a
successful strategy implementation, measure the interaction intensity, analyze relation …

This study employed an integrative approach to investigate the influence of external
business environment, strategy formulation, viability of marketing strategy, and strategy …

This study examines the role of marketing mangers' commitment and involvement in
implementing marketing strategies. The data were collected from marketing managers of …

Purpose: Although the implementation process involves employees from different
hierarchical levels, previous research on the implementation topic focused mostly on a top …