User Experience (UX) has emerged as a comprehensive concept which provides a holistic
perspective on users' interaction with technology. This concept can be characterized as a …

In the new media era, although the short-form video has become an essential tool for
destination brand marketing, few empirical studies have concentrated on how to use it to …

Emotions significantly affect the human interaction process with computers. They constitute a
dynamic user's characteristic that can be crucial for adapting user interfaces (UI) to the user's …

With the development of information technology, many well-known art museums and
galleries have adopted metaverse exhibitions for online display and dissemination of art …

Despite its importance, few validated scales exist to measure aesthetics in HCI. One notable
exception, the Visual Aesthetics of Websites Inventory (VisAWI), has never been validated in …

With the exponential growth of mobile smartphones, shopping through them has received
considerable attention from online retailers, who wish to offer an interactive and …

This study expounds a strategic framework of omnichannel integration to enhance the
customer experience in the inner circle of loyalty loop. Depending upon the multiple topics of …

Conversational recommendation systems are crucial for making recommendations
agreeable to the user. To reach an agreeable recommendation, this study proposes a dialog …

In an era of mobile Internet, the using of mobile interfaces is ineluctable in our daily life. To
some extent, the first impression of the mobile user interfaces determines users' …

Based on the C omponent model of U ser E xperience (CUE), a standardized questionnaire
(meCUE) was developed measuring key aspects of user experience (UX) for interactive …