This paper captures the current state of privacy scholarship in marketing and related
disciplines. We examine theoretical perspectives and empirical findings about data and …

To date, many important threads of information privacy research have developed, but these
threads have not been woven together into a cohesive fabric. This paper provides an …

Consumers can conduct mobile commerce via their smartphones. They can search for
products and when ready, they pay and have the products delivered to their homes. By …

Digitization makes it easier for firms to build their innovation and marketing efforts around
consumers' personal data. In this research, we employ a privacy perspective based on …

Privacy threats in a social media-enabled application (app) can originate from either the
institution or other app users. Although privacy in social media is well studied, the role of …

With the amount of online advertising on a steady rise, generic ads noticeably lose
effectiveness. In order to break through the clutter, retailers employ a method called …

Research and business practice have already established the central role of trust in
business, particularly in online interactions. Many online business exchanges require the …

The COVID-19 pandemic has been a chance and a boost for those retailers that develop
their online profile. This new context can raise privacy issues on the consumer side. For this …

This paper proposes a model for the formation of online purchase intention based on
perceived value, trust and the antecedents of perceived security and privacy, using the …

Organizational information practices can result in a variety of privacy problems that can
increase consumers' concerns for information privacy. To explore the link between …