The social exchange theory emphasises the meaning of interaction, exchange, and
reciprocity. This relationship will continue if the parties feel continuous profit projections in …

The growth in luxury consumption has fuelled interest in understanding consumer
perceptions of luxury brands, particularly with the escalation of social media usage. This …

Social media pervades everyday life and firms need to understand what consumer traits
antedate participation over these channels. Utilizing social exchange theory (SET), this …

While personal data is invaluable to firms, the drivers of e-commerce customers' willingness
to disclose their personal data remain tenuous. Using social exchange theory, we develop a …

Purpose In the context of a profound digital transformation, the need for social interactivity is
becoming fundamental for consumers on e-commerce sites. It allows them to interact with …

Objective The study aimed to examine the role of trust mediation and leader-member
exchange in the influence of servant leadership on job satisfaction. Background Research …

The health crisis has highlighted online communities' interest and effectiveness in
connecting isolated people in response to urgent problems or to recreate social links …

The advent of the Internet has led to the emergence of online advertising, which has
benefited marketing organizations of all sizes. However, the emergence of digital natives as …

Leadership can play an important role in knowledge hiding. This study investigated the
unexplored impact of altruistic leadership (AL) on knowledge hiding by assessing the …

Independent hotels are in a competitive marketplace for staff in which they face a high rate of
employee turnover resulting in poor performance and low profit. This study examines the …