In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …

Given the hospitality and tourism industry's vulnerability to service failure, extensive
research has been conducted to examine the impacts of service failures and effective …

Social media influencers (SMI) have gained undeniable importance as brands endorsers.
However, although their credibility can be affected by the way they look, no known studies …

Wearing a facemask is an effective part of personal hygiene management (WHO, 2020). Not
only can it offer healthy people some protection against coronavirus disease 2019 (COVID …

While existing studies have investigated consumer behavior concerning service provider's
physical appearance, the current literature appears scant on how consumers react to …

By analyzing 47 articles on lookism of employees in Hospitality-Tourism workplaces
published up to March 2023 in hospitality and non-hospitality journals, this study provides a …

Customers voice their negative brand experiences to their family and friends in the form of
negative word‐of‐mouth (NWOM). Web 2.0 enables the sharing of NWOM in electronic …

Untitled Page 1 Page 2 AESTHETIC LABOUR Page 3 Sara Miller McCune founded SAGE
Publishing in 1965 to support the dissemination of usable knowledge and educate a global …

Given the prevalent occupational and gender stereotypes in food service industry, the
research investigated how chefs' body size and gender interact to impact consumers' …

Assertive advertising messages, such as “You must try our taco!” are ubiquitous in the
hospitality industry. However, the effectiveness of assertive language as a food advertising …