Purpose Extant literature shows that gamification is an effective tool for enhancing customer
brand engagement. However, there is a need for a structured review of the literature on how …

This research aims to address the gap in the literature about instructor's role in increasing
students' affective engagement (with their peers and instructor) in an online class. Since …

This article explores the transformative role of gamification in higher education through a
systematic literature review. Rooted in the concept of gamefulness, gamification involves the …

Flipped classes have been gaining in popularity in recent years, and yet only a handful of
marketing education papers have examined flipped class methods. In a time when creative …

Pengembangan berbasis proyek memiliki waktu lebih lama sehingga membutuhkan
pendekatan yang mampu membuat mahasiswa agar tetap termotivasi dan terlibat …

The article investigates student response systems (SRS), and how to apply them to facilitate
students' engagement and to improve the overall students' experience during online …

Industry 4.0 influences automation, better logistics warehouse, smart manufacturing for
larger productions, and supply chain management. Gamification is no longer a new topic …

Marketing education has undergone a significant shift toward experiential learning and
interactive pedagogical approaches. This article demonstrates the potential of educational …

Purpose The psychological theory of self-determination postulated that gamification
enhances learning engagement by intrinsically motivating learners to undertake tasks …

ChatGPT took the world by storm in Nov 2022-the ethical implications of which are still being
explored. With children using ChatGPT in various ways, it is vital to encourage them to be …