E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …

Purpose In recent years, the proliferation of social commerce (s-commerce) has attracted
many researchers to investigate the drivers of individuals' intentions. However, the empirical …

Social commerce (s-commerce) has gained prominence with advances in social media and
social networking technologies over the last decade. Prior research has employed diverse …

The senior market signifies an enormous, rapidly expanding segment, and this research
aimed to investigate this segment by proposing a theoretical model incorporating the …

While the importance of s-commerce is implicitly recognized, inconsistencies in extant
empirical research pose significant challenges. Based on perspectives from trust, social …

With the rapid increase in social media users and netizens globally, the proclivity for online
shopping using social commerce (SC) platforms cannot be ignored. Trust has been …

Mobile health apps are increasingly being recognized as effective tools for improving the
efficiency and sustainability of healthcare systems. However, a major challenge faced by the …

The purpose of this paper is to investigate antecedents and consequences of self-disclosure
in subjective well-being with social support as a mediator. The study model was validated by …

Social commerce revolutionized the marketing of accommodations through online
campaigns, social media promotions, and development of landing pages. Marketing, at its …

The crisis caused by COVID-19 has forced many vendors to consider alternative marketing
strategies, such as live streaming on social commerce platforms. Social commerce live …