In 2014, IEEE Intelligent Transportation Systems Society established a Technical Committee on Transportation 5.0 with the mission of promoting and transforming the deployment of …
Z Gharibshah, X Zhu - aCM Computing Surveys (CSUR), 2021 - dl.acm.org
Online advertising, as a vast market, has gained significant attention in various platforms ranging from search engines, third-party websites, social media, and mobile apps. The …
A Jabbar, P Akhtar, S Dani - Industrial Marketing Management, 2020 - Elsevier
The collection of big data from different sources such as the internet of things, social media and search engines has created significant opportunities for business-to-business (B2B) …
M Nuccio, M Guerzoni - Competition & Change, 2019 - journals.sagepub.com
Digital transformation has triggered a process of concentration in several markets for information goods with digital platforms rising to dominate key industries by leveraging on …
In the last decade, the advertising industry has experienced a quantum leap, powered by recent advances in neuroscience, a large investment in artificial intelligence, and a high …
H Zhu, J Jin, C Tan, F Pan, Y Zeng, H Li… - Proceedings of the 23rd …, 2017 - dl.acm.org
Taobao, as the largest online retail platform in the world, provides billions of online display advertising impressions for millions of advertisers every day. For commercial purposes, the …
The European General Data Protection Regulation (GDPR), which went into effect in May 2018, brought new rules for the processing of personal data that affect many business …
K Ren, W Zhang, K Chang, Y Rong… - IEEE Transactions on …, 2017 - ieeexplore.ieee.org
Real-time bidding (RTB) based display advertising has become one of the key technological advances in computational advertising. RTB enables advertisers to buy individual ad …
Online tracking has mostly been studied by passively measuring the presence of tracking services on websites (i) without knowing what data these services collect,(ii) the reasons for …