Chat with ChatGPT on industry 5.0: Learning and decision-making for intelligent industries

FY Wang, J Yang, X Wang, J Li… - IEEE/CAA Journal of …, 2023 - ieeexplore.ieee.org
The current ChatGPT phenomenon has signaled a new era of Artificial Intelligence moving
from Algorithmic Intelligence to Linguistic Intelligence where interactive activities between …

Transportation 5.0: The DAO to safe, secure, and sustainable intelligent transportation systems

FY Wang, Y Lin, PA Ioannou, L Vlacic… - IEEE Transactions …, 2023 - ieeexplore.ieee.org
In 2014, IEEE Intelligent Transportation Systems Society established a Technical Committee
on Transportation 5.0 with the mission of promoting and transforming the deployment of …

User response prediction in online advertising

Z Gharibshah, X Zhu - aCM Computing Surveys (CSUR), 2021 - dl.acm.org
Online advertising, as a vast market, has gained significant attention in various platforms
ranging from search engines, third-party websites, social media, and mobile apps. The …

[HTML][HTML] Real-time big data processing for instantaneous marketing decisions: A problematization approach

A Jabbar, P Akhtar, S Dani - Industrial Marketing Management, 2020 - Elsevier
The collection of big data from different sources such as the internet of things, social media
and search engines has created significant opportunities for business-to-business (B2B) …

Big data: Hell or heaven? Digital platforms and market power in the data-driven economy

M Nuccio, M Guerzoni - Competition & Change, 2019 - journals.sagepub.com
Digital transformation has triggered a process of concentration in several markets for
information goods with digital platforms rising to dominate key industries by leveraging on …

Opinion mining, sentiment analysis and emotion understanding in advertising: a bibliometric analysis

P Sánchez-Núñez, MJ Cobo… - IEEE …, 2020 - ieeexplore.ieee.org
In the last decade, the advertising industry has experienced a quantum leap, powered by
recent advances in neuroscience, a large investment in artificial intelligence, and a high …

Optimized cost per click in taobao display advertising

H Zhu, J Jin, C Tan, F Pan, Y Zeng, H Li… - Proceedings of the 23rd …, 2017 - dl.acm.org
Taobao, as the largest online retail platform in the world, provides billions of online display
advertising impressions for millions of advertisers every day. For commercial purposes, the …

Measuring the impact of the GDPR on data sharing in ad networks

T Urban, D Tatang, M Degeling, T Holz… - Proceedings of the 15th …, 2020 - dl.acm.org
The European General Data Protection Regulation (GDPR), which went into effect in May
2018, brought new rules for the processing of personal data that affect many business …

Bidding machine: Learning to bid for directly optimizing profits in display advertising

K Ren, W Zhang, K Chang, Y Rong… - IEEE Transactions on …, 2017 - ieeexplore.ieee.org
Real-time bidding (RTB) based display advertising has become one of the key technological
advances in computational advertising. RTB enables advertisers to buy individual ad …

A study on subject data access in online advertising after the GDPR

T Urban, D Tatang, M Degeling, T Holz… - … Workshops, DPM 2019 …, 2019 - Springer
Online tracking has mostly been studied by passively measuring the presence of tracking
services on websites (i) without knowing what data these services collect,(ii) the reasons for …