How do researchers studying the cultural aspects of consumption theorize change? We
propose four analytical workbench modes of process theorization in combination with nine …

This paper reviews 30 years of interdisciplinary scholarship that deals with marketing history
or the history of marketing thought. We have ranged across the humanities and social …

Ideology plays a central role in consumer decisions, actions, and practices. While there have
been numerous studies of ideological formations in specific consumption contexts, an …

Purpose This paper aims to the literature on negative consumer-brand relationships by
advancing knowledge on the key triggers of brand hate of global and prominent brands. It …

Bourdieu's concept of habitus describes a set of tastes and dispositions operating according
to a class homology–for example, a working-class preference for utility, or a bourgeois …

Now available in a significantly updated second edition featuring two new chapters, Social
Communication in Advertising remains the most comprehensive historical study of …

Brand Management: Mastering Research, Theory and Practice is a valuable resource for
those looking to understand how a brand can be conceptualized and thus managed in all its …

Much organizational identity research has grappled with the question of identity emergence
or change. Yet the question of identity endurance is equally puzzling. Relying primarily on …

Co-creation is a new paradigm that has captured the imagination of marketing and
management professionals and scholars. Drawing on Foucault's notion of government and …

This paper develops a framework for understanding history as a source of competitive
advantage. Prior research suggests that some firms enjoy preferential access to resources …