This research aims to examine and analyze the impact of customer shifting behavior on the
shopping emotion. Based on impulse buying, customers tend to behave recently based on …

Impulse buying behavior is used to be an interesting issue to be figured out by many
researchers and marketers, among consumer behavior's studies. Increased access to …

The objective of this research is to determine the effect of extrinsic cues on impulse buying
behavior amongst working ladies. The extrinsic cues are measured based on price, store …

This research aimed to determine factors which influenced impulse buying behavior at one
of local clothing retail store in Cikarang. Based on the previous studies, Promotion Approach …

An impulse buying is an unplanned purchase of a good or a service, where the decision to
purchase is made just before actual buying. Retailers and manufacturers, across the globe …