From the perspective of consumers, this research studied four factors including price
promotion, time pressure, interpersonal interaction and visual appeal influencing the …

Purpose The study examines the extrinsic variables, namely store environment, promotional
activities (PA), product features and stimulation factors that encourage compulsive …

This chapter discusses that the concept of Internet of Things (IoT) and its usages. It focuses
on how the organization renders itself capable of lowering expenses and evaluating …

The purpose of this study is to empirically investigate the role of Facebook video
advertisements in influencing the impulsive buying behavior of consumers. Social media …

This chapter dives deep into the concepts of artificial intelligence (AI) and presents
extensively studied facts on ongoing trends in marketing. In this fast-changing digital era …

Digitalisaation edistyminen ja enenevä sosiaalisen median käyttö yhdessä
koronapandemian kiihdyttämän verkkokaupan kasvun kanssa ovat lisänneet sosiaalisessa …

In this era, we can observe the changes in the method when a product is being tailored to a
market. Sometimes these changes leave us in a surprise when the product marketed to an …

Aadhar is changing the way nowadays people interact with the system and this unique
identity proof will help in establishing trust also. Observations of the Government of India are …

The apparel industry in Ghaziabad City, India, undergoes dynamic shifts influenced by
economic factors, consumer perceptions, and promotional activities. This study delves into …

In the present scenario, high-speed living people need to understand more suitable and
safe devices to improve their quality of life. For acquiring this target there is an advanced …