During the last decade, sustainable fashion has attracted increasing attention from
policymakers, firms, and consumers. This interest is also reflected in consumer behavior …

Purpose The sustainable fashion (SF) literature is fragmented across the management
discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt to …

The investigation of established drivers of online purchase behavior is of great relevance
during the COVID-19 pandemic, as companies must anticipate consumer behavior during …

This paper attempts to provide an up-to-date depiction and analysis of the consumer's
attitude towards sustainability of fast fashion products in the UK. Four related strands of …

Purpose This study aims to test for factors affecting environmental sustainability and
purchase intention in the fashion industry. Accordingly, the authors developed a framework …

The fashion industry is one of the largest contributors to greenhouse gas emissions and
climate change. Sustainable fashion (SF) aims to address this issue by designing, creating …

The fashion industry has recently heeded the call for sustainability and ethically sound
production. There has been, however, a reluctant uptake of these products with many …

Purpose Adding to competitive dynamics and sustainability literature, this paper aims to
examine the implementation of environmental protection and sustainability initiatives within …

The textile industry has emerged as a major pollution source owing to a rise in carbon
footprint, the spike in greenhouse gas emission, and increasing landfill waste. Sustainable …

Purpose The rise of fast fashion has changed the face of global fashion. Despite sector
growth, critics have questioned the level of obsolescence, encouragement of over …