Athlete brand identity, image and congruence: A systematic literature review
A Linsner, P Sotiriadou, B Hill… - International Journal of …, 2021 - inderscienceonline.com
Research interest around athlete and human branding has increased significantly over
recent years, however gaps are evident in terms of cohesive strategic direction and …
recent years, however gaps are evident in terms of cohesive strategic direction and …
Building brand's value: Research on brand image, personality and identification
CS Wu, TT Chen - International Journal of Management, Economics and …, 2019 - econstor.eu
The purpose of the study was to investigate and analyze the relationships among three
research variables: brand Image, brand Identification and brand Personality. Standard …
research variables: brand Image, brand Identification and brand Personality. Standard …
A visual tool for identity communication strategy
Purpose Being able to communicate a clear identity to different stakeholders is crucial for
SMEs and startups in today's world, which is characterised by accelerated innovation …
SMEs and startups in today's world, which is characterised by accelerated innovation …
Foundations of a visual tool for brand identity
Brand Identity is of paramount importance for organisations today. Due to the advancement
of technology, faster innovation, growing competition and more demanding consumers …
of technology, faster innovation, growing competition and more demanding consumers …
品牌形象, 品牌認同與品牌忠誠度之關聯性研究-以2013 臺灣NBA 熱身賽之休士頓火箭與印第安那溜馬為例
吳嘉浚， 張文榮， 張佩婷， 陳慧峰 - 運動研究, 2015 - airitilibrary.com
目的: 探討2013 年NBA 臺灣熱身賽(休士頓火箭與印第安那溜馬) 的現場觀眾對於個人所支持球
隊的品牌形象, 品牌認同與品牌忠誠度的關聯性. 方法: 針對150 份有效樣本以結構方程式進行各 …
隊的品牌形象, 品牌認同與品牌忠誠度的關聯性. 方法: 針對150 份有效樣本以結構方程式進行各 …
The Consumer Perceptions On Brand Image Yakult (Quantitative Descriptive Study of Brand Image Yakult at Bank Mandiri KCP Diponegoro Yogyakarta)
AW Pratidina, D Purworini - 2018 - eprints.ums.ac.id
Nowadays, company is prosecuted to be able to compete with others to dominate market
share by making good image in whole society. Making good image or branding is an effort to …
share by making good image in whole society. Making good image or branding is an effort to …