Hospital brand image and determinants in medical tourism: The case of Samsun
The aim of this study is to reveal the effects of word-of-mouth marketing, hospital social
media accounts, user social media accounts, hospital advertisements and price policy on …
media accounts, user social media accounts, hospital advertisements and price policy on …
An empirical study of user adoption of hospital's WeChat official account
O Ketong, NH Mazlan - 2024 IEEE 14th Symposium on …, 2024 - ieeexplore.ieee.org
Digital media, particularly social media, reshapes traditional media and makes information
more accessible. Traditional outlets face challenges in the digital era, with declining demand …
more accessible. Traditional outlets face challenges in the digital era, with declining demand …
Business Communication in Corporate Branding on Social Media
RA Rahmah - QAULAN: Jurnal Komunikasi dan …, 2023 - jurnal.stain-madina.ac.id
This qualitative study on Business Communication in Corporate Branding on Social Media
explores diverse communication strategies employed by companies to build and maintain …
explores diverse communication strategies employed by companies to build and maintain …
Terveydenhuollon muuttuvat viestintäkäytännöt: Kyselytutkimus terveydenhuollon asiantuntijoille sosiaalisen median mahdollisuuksista ja uhista potilastyössä
S Torkkola, P Tyni, J Parviainen, AS Toset - Media & Viestintä, 2024 - researchportal.tuni.fi
This study investigates how hospital nurses and doctors use social media professionally,
how they evaluate the information that patients obtain from the internet, and how they …
how they evaluate the information that patients obtain from the internet, and how they …