Enhancing business education through video: A conceptual model and research directions based on a systematic review

X Fang, TKF Chiu - The International Journal of Management Education, 2024 - Elsevier
Video has become an important part of teaching and learning in business education. While
literature has suggested various strategies and activities that have been implemented in …

A critical review of the literature for sales educators 2.0

S Cummins, B Nielson, JW Peltier… - Journal of …, 2020 - journals.sagepub.com
In this article, we review the recent expansion within the sales education literature from five
primary journals and the business literature at large. The five primary journals are the …

Sales education in the United States: Perspectives on curriculum and teaching practices

LD Spiller, DH Kim, T Aitken - Journal of Marketing …, 2020 - journals.sagepub.com
Based on the industry need to hire qualified salespeople, a call to expand sales education at
universities has been continuously echoed. This article provides an updated overview of the …

Understanding students' decision-making process when considering a sales career: A comparison of models pre-and post-exposure to sales professionals in the …

S Cummins, JW Peltier - Journal of Personal Selling & Sales …, 2020 - Taylor & Francis
Businesses face a challenge recruiting and maintaining a high-quality salesforce.
Increasingly, recruiting focus for entry-level sales positions has turned to university business …

Growing the talent pool: How sponsorship of professional sales programs enhances employer branding

MD Groza, LJ Zmich, MP Groza - Journal of Marketing …, 2022 - journals.sagepub.com
Increasingly, professional sales programs receive financial support from company sponsors
in exchange for varying types of branding and recruiting opportunities. This study builds on …

Extending the validity and reliability of the intent to pursue a sales career scale

F Beuk, KL Weidner, LM Houser - Journal of Marketing …, 2023 - journals.sagepub.com
This research is one of the first Intent to Pursue a Sales Career (ITPSC) studies to link intent
to actual student behavior. In addition, this study systematically revisits the validity and …

The influence of job characteristics toward intention to pursue sales career mediated by feelings

SN Ab Hamid, N Rosli, R Abdul Hamid… - Frontiers in …, 2022 - frontiersin.org
The sales profession has suffered from negative perception and misconception. Despite a
huge opportunity in this industry, several reasons have been highlighted as deterrents to job …

Influencing students into sales careers through a speed selling event

LM Matthews, DR Edmondson - Journal of Global Scholars of …, 2023 - Taylor & Francis
Even though employers constantly solicit new sales professionals at numerous universities,
students remain reluctant to pursue this career path. One intervening approach to alter the …

Exploring the Effects on Students from Converting On-Campus Classes to Online due to the COVID-19 Pandemic.

A Whiting, W Ritz, JS Hain - Journal for Advancement of …, 2021 - search.ebscohost.com
Abstract Purpose of the Study: This study explores the impact on students majoring in
business courses from emergency conversion of on-campus classes to online due to the …

From resentment to excitement–Australasian students' perception towards a sales career

B Handley, T Shanka, FK Rabbanee - Asia Pacific Journal of …, 2017 - emerald.com
Purpose The purpose of this paper is to explore Australasian students' current perception
towards a sales career. Design/methodology/approach Data were collected through a self …