This study aims to conceptualize the green influencer marketing (GIM) and to develop a GIM
scale for its measurement. To achieve this goal, this research used a sequential exploratory …

Underpinned by integrating self-determination and source credibility theories (SCT), this
paper investigates the focal roles of memorable local food experiences (MLX) and travel …

The social media influencer industry's rapid development offers the tourism field
unprecedented opportunities to engage and communicate with travelers. This research …

This research aims to investigate the impact of travel social media influencer (SMI) humour
on viewers' visit intention based on the trust transfer theory. Three scenario-based …

This study delves into post-trip transformations among Chinese volunteer tourists,
challenging the conventional Western-centric lens. Traditionally, research has focused on …

Technological developments have facilitated the process of creating and publishing digital
content on various platforms while influencing application user behavior in terms of …

Purpose This research examines the factors that affect business owner influencers' success
in growing their businesses and making them a brand in line with the principles of the …

A napjainkban az egyre gyakoribb válsághelyzetek miatt az önkéntes szervezetek szerepe
fontosabb, mint valaha. Ahhoz, hogy ezek a szervezetek hatékonyan tudjanak segíteni az …

Social media influencers greatly impact travel intentions in today's digital environment by
providing authentic and engaging content. This study addresses the challenge of influencer …

Discovering the right mix between an individual's work domain and other areas of life's
domain is crucial for nurses and pharmacists to maintain the right frame of mind and enjoy a …