Underpinned by integrating self-determination and source credibility theories (SCT), this paper investigates the focal roles of memorable local food experiences (MLX) and travel …
The social media influencer industry's rapid development offers the tourism field unprecedented opportunities to engage and communicate with travelers. This research …
F Li, Z Zhou - Current Issues in Tourism, 2023 - Taylor & Francis
This research aims to investigate the impact of travel social media influencer (SMI) humour on viewers' visit intention based on the trust transfer theory. Three scenario-based …
J Wang, G Brown - Current Issues in Tourism, 2024 - Taylor & Francis
This study delves into post-trip transformations among Chinese volunteer tourists, challenging the conventional Western-centric lens. Traditionally, research has focused on …
YA Singgalen - JURNAL MEDIA INFORMATIKA …, 2024 - ejurnal.stmik-budidarma.ac.id
Technological developments have facilitated the process of creating and publishing digital content on various platforms while influencing application user behavior in terms of …
Purpose This research examines the factors that affect business owner influencers' success in growing their businesses and making them a brand in line with the principles of the …
B Bifkovics, E Malota - … -Budapest Management Review, 2024 - unipub.lib.uni-corvinus.hu
A napjainkban az egyre gyakoribb válsághelyzetek miatt az önkéntes szervezetek szerepe fontosabb, mint valaha. Ahhoz, hogy ezek a szervezetek hatékonyan tudjanak segíteni az …
A Rajput, A Gandhi - 2024 International Conference on …, 2024 - ieeexplore.ieee.org
Social media influencers greatly impact travel intentions in today's digital environment by providing authentic and engaging content. This study addresses the challenge of influencer …
OE Akinwale, SK Edegwa… - African Journal of …, 2024 - journals.hu.edu.et
Discovering the right mix between an individual's work domain and other areas of life's domain is crucial for nurses and pharmacists to maintain the right frame of mind and enjoy a …