This paper presents a narrative review of celebrity endorsement research. The review
identifies six areas of research on celebrity endorsements (celebrity prevalence, campaign …

The purpose of this paper is to provide a systematic review on the intertwining of family
business and consumer behaviour literature. Leveraging bibliometric software, we …

Food safety is a public health issue of paramount importance. In this regard, blockchain has
emerged as a promising technology that allows users to effectively and efficiently record the …

Prior studies on the in‐store experience focus on the impact of store atmosphere. Sensory
marketing and brand experience, on the other hand, have been found to be significant in …

This study examines how the interaction between emoji (emotional vs semantic) and social
media content (aesthetic experience vs promotion) influences consumer engagement in …

Findings of two experimental studies show that Instagram influencers with high numbers of
followers are found more likeable, partly because they are considered more popular …

Regulation prescribes that sponsored social media posts should clearly disclose their
material connection with brands. However, research on the impact of such disclosures is …

Social media usage is pervasive, and brands must manage this channel carefully in order to
meet their strategic goals. The role of social media influencers (SMI) is progressively …

Postulating consumer involvement as crucial to online group buying, this study deploys
consumer perceived value, perceived trust, and susceptibility to interpersonal influence to …

Corporate claims about environmental performance have increased rapidly in recent years,
as has the incidence of greenwash, that is, communication that misleads people into forming …