Application of the stereotype content model in marketing: a three-level review and future research
X Guo, H Liu, Y Zhang - Journal of Contemporary Marketing Science, 2022 - emerald.com
Purpose The aim of this research is to examine the application of the stereotype content
model (SCM) in the field of marketing from macro (the country of origin), meso-(corporate …
model (SCM) in the field of marketing from macro (the country of origin), meso-(corporate …
Seize the favorable impression: how hosts should manage positive online reviews
B Wang, T Jia - International Journal of Contemporary Hospitality …, 2024 - emerald.com
Purpose Positive reviews can enrich the favorable impression of peer-to-peer
accommodation products, and seizing this impression is vital for hosts. This study aims to …
accommodation products, and seizing this impression is vital for hosts. This study aims to …
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective
As increasing merchants launched AI chatbots based voice shopping, how to lead
customers to embrace the emerging voice shopping channel is a key issue raised by many …
customers to embrace the emerging voice shopping channel is a key issue raised by many …