Investigating international tourists' behavioural intention for medical tourism in Malaysia: the influence of destination trust, threat and coping appraisals
AN Seow - 2023 - eprints.utar.edu.my
This study aims to understand international tourists' behavioural intention for medical
tourism in Malaysia. A theoretical model from Protection Motivation Theory (PMT), consisting …
tourism in Malaysia. A theoretical model from Protection Motivation Theory (PMT), consisting …