Purpose COVID-19 is expected to enhance hospitality robotization because frontline robots
facilitate social distancing, lowering contagion risk. Investing in frontline robots emerges as a …

Firms collect an increasing amount of consumer feedback in the form of unstructured
consumer reviews. These reviews contain text about consumer experiences with products …

The aim of this paper is to study the emerging craft beer industry from a consumer
preference perspective. The craft beer industry is one of the growing segments in the …

Direct utility models of consumer choice are reviewed and developed for understanding
consumer preferences. We begin with a review of statistical models of choice, posing a …

Brands play an important role in consumers' daily life and can represent a big asset for
companies owning them. Owing to the very close relationship between brands and …

Bayesian methods have become widespread in marketing literature. We review the essence
of the Bayesian approach and explain why it is particularly useful for marketing problems …

Market structure analysis is a basic pillar of marketing research. Classic challenges in
marketing such as pricing, campaign management, brand positioning, and new product …

Wine and beer consumption are an integral part of European culture: Southern Europe is
associated with wine and Northern Europe is associated with beer. When consumed in …

For companies to realize the benefits of recent innovations in customer interface technology,
they need to understand the value consumers place on technology as part of the shopping …

In earlier days, luxury brands were the preserve of the privileged few, but now they have
become more affordable to many more middle-market consumers. Take Britain, for instance …