Before engaging with the already intensive and still increasing personal branding activities
in many fields of practice, a scholarly approach would call for a more specific definition of the …

Crafting a personal brand has become an important factor for career success. Despite the
growing literature on topics associated with personal brands, the conceptualization and …

Mega action sports events such as the X Games, the increasing involvement of transnational
corporations in tandem with the growth and diversification of locally owned action sports …

Abstract Research Summary Collecting fine‐grained, longitudinal data to study new venture
creation (NVC) is critical but empirically challenging given the partly invisible, collective, and …

Personal branding is a proactive, planned, and strategic process one makes to
communicate their unique value. Individuals engage in personal branding activities to …

ABSTRACT Research Question Human brands are embedded in a web of social
relationships, and examining athlete brand dynamics holistically requires accounting for the …

Drawing on data from a qualitative study of sponsored and professional female climbers, this
article offers a timely examination of the digital labor undertaken by women seeking to forge …

Professional social media platforms, such as LinkedIn, allow individuals to build their own
personal brand with the aim to foster B2B engagement. Individuals can project both …

Despite the increasing popularity of e‐commerce live streaming (ECLS), research
development in the hospitality and tourism field lags. Drawing on social impact theory, this …

Günümüzde meydana gelen teknolojik ve toplumsal gelişmelerle birlikte, son yıllarda
markaların ürünlerden, şehirlere ve üniversitelere kadar toplumun her alanında kendini …