Many MSMEs have begun embracing online marketing platforms to sell their products and
services in the current digital era. This is because online platforms facilitate MSMEs' access …

Buku" Bisnis Digital" membahas tentang strategi administrasi bisnis digital untuk
menghadapi masa depan yang semakin digital. Buku ini ditulis dosen dan beberapa penulis …

This study examines the effect of Financial Technology (FinTech) on Generation Z's
transactional knowledge as it relates to their digitally supported daily financial activities. A …

Sistem Pendukung Keputusan merupakan suatu konsep penting dalam dunia bisnis dan
teknologi informasi yang memberikan kemampuan untuk mengambil keputusan yang tepat …

This research concentrates on the development of mobile E-commerce to support the growth
of micro, small, and medium-sized enterprises (MSMEs) in the hydroponics industry. The …

The urgency of the research is the importance of the ability to adapt and innovate in the face
of dynamic changes in the business environment to make MSMEs achieve better growth so …

This study is entitled the effect of price and trust on consumer satisfaction in shopping online
shop (Tokopedia) in Sampit. This study uses a random sampling method. The population in …

Choosing the appropriate online selling platform as a small or medium-sized firm (SME) can
help grow sales and expand customer base. Using decision-making approaches with the …

Employee performance appraisal is very supportive in human resource management that
affects various strategic decisions of the company, such as giving bonuses, benefits, and …

" Buku Ajar Pengantar Bisnis" ini sebagai buku panduan komprehensif yang menyajikan
konsep dan landasan dasar bisnis dalam masyarakat modern dan perannya dalam …