One of the advantages of using social commerce, especially Instagram, is the display of paid
advertisement that are in accordance with consumer preferences or also called …

Based on the impulse purchase decision-making process, the stimulus-organism-response
framework, and technology acceptance model, this study investigated the role of cognitive …

Utilitarian, hedonic, and self-esteem motives in online shopping | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Utilitarian …

In the dynamic realm of online commerce, the phenomenon of Online Impulse Buying (OIB)
has become a focal point of extensive research. Despite the multitude of studies exploring …

Purpose In an emerging market, understanding shoppers' behavior in an online market is
essential to developing online retail strategies. This research study examines the effects of …

This research aims to provide a picture of the elements influencing customers' intentions to
purchase luxury products online using social exchange theory (SET). Second, we …

The relationship between augmented reality (AR) in mobile applications and consumers'
online impulse purchase intention is still at its nascent stage. This study focuses on the …

Purpose Despite the extensive stimulus–organism–response (SOR) literature, little attention
has been paid to the role of marketing activity as a key environmental stimulus, and there is …

Exploring the role of augmented reality in online impulse behaviour | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

This research aims to empirically examine the interrelationships between online impulse
buying tendencies (IBT), hedonic motives, online promotions, impulse purchase decision …