This review study envisioned to address the basic objective that is to investigate
determinants of online consumer behavior. A conventional review strategy was used to …

Over the years, the introduction of e-learning technology as been familiar among
academicians, students, and even non-academicians in higher education institutions. E …

The use of celebrity endorsement as part of the overall marketing communication plan is
growing in importance. Similarly, celebrity endorsement helps to advertise offerings and …

Social Commerce (S-Commerce) is the new wave of e-commerce in which it is mediated by
social media and social networking services in order to promote online business and …

Adventure tourism is one of the main travel activities in the world. For instance, adventure
tourism is among the primary contributors to the economy in Sabah, which is undertaken by …

The COVID-19 pandemic has had an unprecedented impact on leisure tourists' risk and
uncertainty perceptions. Despite the importance of tourists' perceived risks and uncertainties …

The Internet plays a significant part in the lives of people in the modern age of globalization
as it influences the way people travelowing to its cheaper, easier, and efficient prices …

The research project under consideration examines how social media advertising and
purchase intention is related, with advertising literacy, influencer review, brand awareness …