[HTML][HTML] Adoption of digital financial transactions: A review of literature and future research agenda
This review synthesizes the prior literature on digital financial transactions (DFTs), identifies
the factors that influence the adoption of DFTs, and sheds light on the research gaps in this …
the factors that influence the adoption of DFTs, and sheds light on the research gaps in this …
Understanding consumers' acceptance intention to use mobile food delivery applications through an extended technology acceptance model
S An, T Eck, H Yim - Sustainability, 2023 - mdpi.com
The rapid growth of the domestic food delivery market has led to intense market competition
as the use of delivery applications has grown quickly. This study explored the variables of …
as the use of delivery applications has grown quickly. This study explored the variables of …
Impact of digital surge during Covid-19 pandemic: A viewpoint on research and practice
N Pandey, A Pal - International journal of information management, 2020 - Elsevier
The Covid-19 pandemic has led to an inevitable surge in the use of digital technologies due
to the social distancing norms and nationwide lockdowns. People and organizations all over …
to the social distancing norms and nationwide lockdowns. People and organizations all over …
The value proposition of food delivery apps from the perspective of theory of consumption value
Purpose The theory of consumption values (TCV) has successfully explained much
consumer choice behavior, but few studies have investigated the values that drive food …
consumer choice behavior, but few studies have investigated the values that drive food …
[HTML][HTML] Why do people purchase from food delivery apps? A consumer value perspective
Consumers are increasingly using food delivery apps (FDAs) to facilitate convenient and
quick food delivery. Yet, the existing research offers a limited understanding of consumers' …
quick food delivery. Yet, the existing research offers a limited understanding of consumers' …
Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms
Purpose The purpose of this study is to investigate the relationships that influence the value
co-creation process and lead to consumer comfort with artificial intelligence (AI) and mobile …
co-creation process and lead to consumer comfort with artificial intelligence (AI) and mobile …
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis
Purpose The surging entrance of new mobile payment merchants into the growing market
has prompted the need for an in-depth understanding of loyalty formation to retain …
has prompted the need for an in-depth understanding of loyalty formation to retain …
[HTML][HTML] An innovation resistance theory perspective on mobile payment solutions
Mobile payment solutions (MPSs) are experiencing growth and popularity across the globe
because of their convenience and other benefits in performing transactions. However …
because of their convenience and other benefits in performing transactions. However …
The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust
M Hafez - International Journal of Bank Marketing, 2021 - emerald.com
Purpose This research aims to explore the impact of social media marketing (SMM) activities
on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand …
on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand …
Examining the role of trust and quality dimensions in the actual usage of mobile banking services: An empirical investigation
Mobile banking (m-banking) has emerged dynamically over the years due to consumers'
increased use of mobile technologies, their ever-growing lifestyle choices and also the …
increased use of mobile technologies, their ever-growing lifestyle choices and also the …