Rather than confining the investigation solely to intentions, as typically done within the
unifinality paradigm (eg Structural Equation Modeling with prespecified hypotheses), this …

This research study explores the influence of Marketing Mix components on spectator
interest and engagement in sports events, with a focus on the traditional rugby football …

Abstract Structural Equation Modeling (SEM) is a statistical technique that is used to model
the relationships among hypothetical constructs investigated by researchers. SEM can be …

Abstract Structural Equation Models (SEMs) are commonly categorized into two main types:
factor-based SEM and composite-based SEM. Each type is suitable for analyzing different …

The restaurant business is very competitive, such that managers must identify appropriate
components of their restaurant attributes to better satisfy the needs and wants of their …

This study explores research streams in sport tourism management, synthesizing insights
from two complementary sources: the Journal of Travel and Tourism Marketing (JTTM) …

With a significant growth rate within the cruise business, not only do cruise lines need to
develop, but cruise ports must also accelerate development to support the growth of the …

Burdur Mehmet Akif Ersoy Üniversitesi'nde spor bilimleri öğrencilerinin fitness merkezi
hizmet kalitesi ve müşteri memnuniyeti ilişkisi üzerine yapılan bu araştırma, öğrencilerin …

This study examines how the Theory of Consumption Values (TCV) influences consumer
enjoyment and choice behavior in the food truck market. The research adapts a …

A gamificação, definida como a utilização de elementos de design de jogos em contextos
não relacionados a jogos (Deterding et al., 2011), tem se mostrado uma estratégia eficaz …