While there is much contemporary interest from marketing academics in researching the way
a place's brand is promoted, and in undertaking investigations into the wider aspects of the …

This paper draws parallels between the emergence and development of place marketing
research with the emergence of service marketing as a distinct subject area within …

It has long been established that marketing theories can have wide application in practice.
Marketing is no longer to be seen and practised solely in the domain of business firms. The …

Purpose The objective of this research is to propose a framework which is apt to assess how
a nation branding campaign could promote cultural identity by ultimately curbing political …

Актуальність теми. Формування глобальної економічної системи характеризовано
трансформацією форм і методів конкуренції між усіма її суб'єктами, насамперед …

Abstract The Republic of Ireland has been running the same basic brand proposition in its
various marketing campaigns for some decades (Morgan, Pritchard and Pride, 2002) …

We inhabit a global village in which international marketers are encouraged to think and act
with both global and local interests in mind. The enlargement of the European Union (EU) in …

Many consumers around the world are familiar with Celtic‐related themes having been
exposed to them in their consumption practices. Identifying who the Celts were is relatively …

Gramado-RS has the image of" tourist destination model" between the Ministry of Tourism
and other institutions in the area, other Brazilian and international destinations, and tourists …

Purpose The purpose of this paper is to explore aural representation of the countryside and
English rurality through the contemporary cultural product of folk song. Design/methodology …