Classification of Predicting Customer Ad Clicks Using Logistic Regression and k-Nearest Neighbors
Y Dani, MA Ginting - JOIV: International Journal on Informatics Visualization, 2023 - joiv.org
Nowadays, conventional marketing techniques have changed to online (digital) marketing
techniques requiring internet access. Online marketing techniques have many advantages …
techniques requiring internet access. Online marketing techniques have many advantages …
[PDF][PDF] Sri Lankan Consumer Responses towards Online Behavioural Advertising (OBA) on Social Media (Facebook)
TKD Jayathunga, FJ Ahsan - … and Finance University of Colombo Sri …, 2023 - mgmt.cmb.ac.lk
Abstract Online Behavioural Advertising (OBA) is the practice of tailoring advertising based
on an individual's online activities such as searching keywords and visiting websites. The …
on an individual's online activities such as searching keywords and visiting websites. The …
[PDF][PDF] Predict and improve customer relationship management through digital marketing capabilities
Y Nikkhah, SS Hosseini, M Faryabi - researchgate.net
Customer relationship management is a management strategy that increases the profits of
businesses and helps them to establish ongoing relationships with customers and improve …
businesses and helps them to establish ongoing relationships with customers and improve …
[PDF][PDF] The Relationship Between Digital Marketing Strategies and Firm Performance In Selected Hospitals In Beijing, China
Healthcare marketing is a broad field that includes both general and specific knowledge of
marketing and business activities related to goods and services in the areas of medicine …
marketing and business activities related to goods and services in the areas of medicine …