Recently, internal branding has gained relevance in the marketing literature because
researchers recognize that corporate brand management not only implicates external …

Purpose–The concept of Lean office design has emerged, claiming to support an efficient
labour process. This article aims to investigate how the two main perspectives identified in …

Purpose This study aims at understanding academic practice in the field of physical office
environment research and providing recommendations for further enhancement of the field …

Purpose The purpose of the paper is to explore the use of, and challenges associated with,
spatial change management strategies. This is done through a discussion on how spatial …

The arrival of social media has created a multitude of ways the organization can develop
and disseminate its corporate identity. This study explores the relationship between social …

Purpose–Corporate real estate (CRE) is a costly and risky asset in need of more rigorous
evaluation methods to support strategic decision making for portfolio and asset …

Purpose This explorative study aims to examine the impact of office type on employees'
perception of managerial leadership, a largely unexplored area. A gender perspective is …

Purpose Journal of Corporate Real Estate (JCRE) is an international journal of repute. JCRE
is an interdisciplinary journal focusing on corporate real estate management and caters to …

Purpose–The purpose of this paper is to show how international companies (can) use real
estate as a means to reinforce corporate identity and to express brand values in order to …

Purpose The purpose of this paper is to report on the prioritisation of different corporate
social identities (CSIs) by the banking sectors in India to endorse the corporate branding …