Survey questions asking about taboo topics such as sexual activities, illegal behaviour such
as social fraud, or unsocial attitudes such as racism, often generate inaccurate survey …

Psychologists have worried about the distortions introduced into standardized personality
measures by social desirability bias. Survey researchers have had similar concerns about …

How can we elicit honest responses in surveys? Conjoint analysis has become a popular
tool to address social desirability bias (SDB), or systematic survey misreporting on sensitive …

Eliciting honest answers to sensitive questions is frustrated if subjects withhold the truth for
fear that others will judge or punish them. The resulting bias is commonly referred to as …

The validity of empirical research often relies upon the accuracy of self-reported behavior
and beliefs. Yet eliciting truthful answers in surveys is challenging, especially when studying …

Surveys usually yield rates of voting in elections that are higher than official turnout figures, a
phenomenon often attributed to intentional misrepresentation by respondents who did not …

Due to the inherent sensitivity of many survey questions, a number of researchers have
adopted an indirect questioning technique known as the list experiment (or the item-count …

We demonstrate that widely used measures of antigay sentiment and the size of the lesbian,
gay, bisexual, and transgender (LGBT) population are misestimated, likely substantially. In a …

When studying sensitive issues, including corruption, prejudice, and sexual behavior,
researchers have increasingly relied upon indirect questioning techniques to mitigate such …

The item count technique is a survey methodology that is designed to elicit respondents'
truthful answers to sensitive questions such as racial prejudice and drug use. The method is …