During the COVID-19 pandemic crisis, the media reported different kinds of issues that
global fashion retailers face. They had to unexpectedly dismiss garment workers and …

Purpose In an era of blurred moral boundaries, brands face “moral dilemma crises”, which
are distinguished from traditional crises. Based on expectancy violations theory, this study …

This paper examines how car dealers should manage the remedy for recalled vehicles,
specifically the timing of the repair and the message on its outcome. Drawing on the Health …

A number of well-known brands are not only loved by many consumers, but also hated by a
sizeable portion of the population and are thus termed polarizing brands. Because digital …

The range of gluten-free food products available to consumers is steadily expanding. In
recent years, recalls of food products have highlighted the importance of accurate labeling of …

Purpose The role of retailers in influencing consumer attitude during a brand scandal is
quite complex, as retailers are in direct contact with both marketers and consumers. The …

Product recalls, particularly when perceived as opportunistic, can trigger severe consumer
backlash, undermining brand loyalty and escalating protest behaviors that threaten long …

The early detection of spoilage microorganisms and food pathogens is of paramount
importance in food production systems. We propose a novel strategy for the early detection …

This study investigates the complex relationship between Transgression type (for‐profit vs.
non‐profit) and individual‐level variables in shaping moral perceptions and online …

Mission success probability (MSP) characterizes the capability of successfully completing
the desired mission under external disruptions and internal failures, which is of great …