Consumer behaviour in the context of SMS-based marketing
MA Shareef, YK Dwivedi, NP Rana - The Marketing Review, 2015 - ingentaconnect.com
With the potential benefits of time-and location-based advertisements, interactivity and
customisation through one-to-one target marketing, SMS-based (Short Messaging Service) …
customisation through one-to-one target marketing, SMS-based (Short Messaging Service) …
Effect of mobile phone SMS on m-health: An analysis of consumer perceptions
This chapter is engaged in identifying consumer perceptions regarding short message
service (SMS) of the mobile phone as an alternative service delivery channel for Mobile …
service (SMS) of the mobile phone as an alternative service delivery channel for Mobile …
Model of Brand Salience of Consumer Skincare Soap Products
B Menon - Metamorphosis, 2019 - journals.sagepub.com
Brand salience is the eminence of a brand in the consumer memory and is linked to the
brand choice and purchase by consumers. Brand salience is the brand's propensity to get …
brand choice and purchase by consumers. Brand salience is the brand's propensity to get …
MARKETING DIGITAL
R de Oliveira Machado - Revista Eletrônica de Administração e …, 2018 - revistas.ufpel.edu.br
O comércio eletrônico vem crescendo significativamente nos últimos anos. Destaca-se que
as transações entre organizações e consumidor, conhecidas como business to consumer …
as transações entre organizações e consumidor, conhecidas como business to consumer …