Purpose This study aims to investigate the drivers of loyalty in Indonesian Islamic banks,
especially group of depositor vs financing customer and single vs dual customer …

Purpose–The objective of this study is to examine the effect of corporate image, perceived
value, and switching costs on customer loyalty in customer/provider relationships of different …

This paper presents a literature review and classification of Relationship Marketing (RM)
research. A range of online databases were searched to gain comprehensive knowledge on …

This paper is an empirical study aimed at investigating the effect of marketing
innovativeness, market sensing capabilities and customer relationship management on …

With the changing paradigm of the world and highly competitive business environments,
organizations are encountered different challenges. This paper investigates the relationship …

The Covid-19 pandemic had affected the hospitality sector the most due to lockdowns and
other government restrictions. As hotels are trying to recover from the losses suffered during …

Small and medium sized enterprises (SMEs) are the biggest contributors to the Malaysian
economy with more than a third of total gross domestic product (GDP) delivered by these …

Perkembangan sosial dan politik global dan lokal telah mendorong keterlibatan agama
yang lebih besar dalam kehidupan seharihari. Agama memiliki pengaruh signifikan …

Parallel to the achievement of the Takaful industry, agency system becomes the main
medium utilised by the industry to educate the public and assist them about future financial …

The main purpose of this paper is to analyse the effects of the characteristics of Halal
products and the corporate image on Islamic brand loyalty. The relationship between Islamic …