This study examines the relationships among human value connotations (instrumental and
terminal), product involvement, perceived marketplace influence, and choice behavior in the …

Purpose The purpose of this study is to examine the impact of fashion influencer measures
on consumers' purchase intentions and the mediation of attitudes to understand the …

The ever-increasing concern over climate change is compelling global economies to employ
alternative fuel technology to combat the vehicular emissions of greenhouse gases. Electric …

Purpose Buy-now, pay-later (BNPL) services can put consumers into a debt trap by
encouraging consumers to buy things they cannot afford, leading to a culture of materialism …

Worldwide, the adoption of electric automobiles is gaining momentum, owing to a steady
rise in customers' sustainability consciousness. So far, electric vehicle-related studies have …

Purpose The purpose of this study is to examine the impact of scarcity and the Lifestyles of
Health and Sustainability (LOHAS) consumption tendency on the purchase intention of …

Considering the growing prominence of the Fintech-led-Mobile-Payment (FMP) platform, it
has become imperative for practitioners and academicians to look beyond technology …

Electric vehicles (EVs) have the potential to mitigate the severity of significant concerns
including environmental pollution and reliance on fossil fuels; however, despite strong …

The darker side of food behavior is that millions of tons of food have been shown the doors
of garbage. Therefore, food waste behavior needs an eye to look upon. The purpose of this …

Electrical Vehicle (EV) technology plays a vital role in today's world for its environmentally
friendly, low running cost, and net zero-emission. EV has possibly reduced the dependency …