This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Ongoing technological disruptions in the service industries have altered modern business
practices globally. Due to the unending transference in the overall consumer behavior in …

Purpose This paper aims to examine how presence (the social presence of live streaming
platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow …

Tourists' purchase intention does not always lead to purchase behavior since there are
significant differences in their influencing factors and mechanisms of formation. However …

Purpose Though online impulsive buying emerged mostly in Western cultures, it has been
widely expanded as a key pattern among online customers in emerging markets …

Social media marketing is crucial to the development of internet celebrity restaurants.
However, there is a research gap on the relationship between social media types and …

Purpose This study aims to investigate the impact of the source of the content in social
media communication and the content distribution intensity on consumer-based brand …

Flash sales can be an opportunity for online marketplaces to stimulate impulse buying. This
study aims to determine the factors that influence impulse buying from a flash sale in the …

With the growth of the digital economy, platform-led coupons are becoming an increasingly
popular marketing approach. How to optimally design coupon strategies to achieve the …

While researchers' interest in online impulsive buying is increasing, there is currently a
paucity of research that examines at consumers impulse purchase urges while …