Reviews studies on interpersonal attraction and informal affective relationships between
adults. A scheme for classifying empirical literature is presented and used to organize a …

To evaluate the impact of actual and perceived similarity on interpersonal attraction, we
meta-analyzed 460 effect sizes from 313 laboratory and field investigations. Results …

This research investigated two competing explanations of the similarity effect: Byrne's (1971)
reinforcement model and the information processing perspective. A meta-analysis of 240 …

This research examines the possibility that the relation between attitude similarity and
attraction is mediated by people's attributions of the other's evaluation of them. Using the …

We describe a model for understanding interpersonal attraction in which attraction can be
understood as a product of the initial evaluations we make about others. The model posits …

Three studies investigated group membership effects on similarity-attraction and dissimilarity-
repulsion. Membership in an in-group versus out-group was expected to create initially …

Dissimilarity and similarity between attitudes of the participants and a stranger were
manipulated across two sets of issues to test the attraction, repulsion and similarity …

Given the growing emphasis on research productivity in management schools of India over
the years, the present authors developed a composite indicator (CI) of research productivity …

Contrasting predictions ofByrne's similarity-attraction hypothesis and Rosenbaum's
dissimilarity-repulsion hypothesis were tested with 7-, 11-, 15-, and 21-year-olds in …

Computer-generated virtual influencers (VIs) are increasingly used in advertising as there
are many advantages. In four experimental studies, two types of VIs and their impact on …