This study aimed to determine and analyse the factors of religiosity, psychological factors on
purchasing decisions, and loyalty. The method used in this study is a quantitative research …

This paper seeks to discuss the importance of customers' satisfaction in a business.
Business is not about achieving goals only but, should also focus on the customers' …

This paper aims to explain the research philosophy in terms of the ontological and
epistemological assumptions. It explicates the principles of research designs used in …

Purpose This paper aims to investigate the effects of intrinsic and extrinsic motivations
represented in religious motivation and customer equity (CE) drivers, respectively, and …

The purpose of this study is to measure the relationship between service quality and food
quality towards customer loyalty. This study also measures customer satisfaction as the …

Literature suggests that religiosity is an imperative factor in influencing a person's work.
However, a lack of attention has been given to its effect on employee engagement and …

In this paper, a review of the literature was done to look at how Islamic financial ethics affect
customer loyalty in the Islamic finance industry. The review included articles from leading …

Purpose This study aims to examine the strategy of TV9 Nusantara, one of the local
televisions in Indonesia, marketing its religious programs when soap operas are the most …

The research aimed to examine how religious awareness affects the level of religiosity, with
virtual Islamic da'wah content as an intervening variable. Data was collected from …

Sustainability has been popular in the recent marketing literature. Scholars take their role by
investigating how to positively influence people to be more proactive in green consumption …