Purpose–Consumer sovereignty assumes that consumers have adequate product
information and are able to understand that information in order to make an informed choice …

As consumers are provided with ever-increasing amounts of information from more products
sold through more channels and promoted in more ways, the notion of marketplace …

With ever increasing amounts of marketplace information, confusion is becoming a problem
for consumers and marketers, yet the topic remains under researched. This paper explores …

Consumer welfare depends upon how well people learn and remember quality differences
among competing products. Although some researchers have argued that consumers are …

Over the last three decades solid empirical evidence for the positive influence of greenery
on human psychological and cognitive functioning has been steadily accruing. Based on …

Purpose–This study aims to develop a conceptual model demonstrating the antecedents
and outcomes of consumers' online tourism information confusion. Design/methodology …

This paper discusses findings from a qualitative study about the role played by unclarity
confusion related to expiration dates in the purchase of perishable grocery products from the …

Purpose–The puropse of this article is to identify consumers who experience difficulty in
making their buying decisions, especially in the face of variety of choice, proliferation of …

Academics and practitioners argue for the importance of making decisions on styling more
strategic. We propose that styling strategies unfold according to three dimensions: decisions …

The authors propose a method and metric to quantify the consumer confusion between
leading brands and copycat brands that results from the visual similarity of their packaging …