Few companies treat innovation in pricing as seriously as product innovation or business
model innovation. Yet our research–interviews with 50 executives and the analysis of pricing …

This paper studies the optimal pricing strategy of a hotel that establishes an online
distribution channel through cooperation with an online travel agency (OTA). The OTA …

This chapter examines how tailored marketing strategies in the form of customization and
personalization can foster customer engagement along the customer lifecycle. Building on …

This paper studies the name-your-own-price (NYOP) mechanism for complementary
products in which customers participate in the pricing mechanism by submitting bids. If the …

This study aims to present a systematic review of the most recent literature on revenue
management practices in taxi services and illustrate insightful future directions for research …

Behavioral pricing extends traditional price theory by exploring consumers' reactions to
prices from a psychological perspective. With the constant and substantial evolution of this …

Driven by the low transaction costs and interactive nature of the internet, customer
participation in the price-setting process has increased. Today, platforms such as eBay have …

Abstract Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-
driven pricing mechanisms that give customers (some) pricing power. Both have been used …

Consumers make price offers to sellers in a variety of domains, such as when buying cars or
houses or when bidding in auctions for airline upgrades, art, or collectibles. Submitting an …

ABSTRACT Name-your-own-price (NYOP), a pricing strategy often referred to as a reverse
auction, is a participative pricing mechanism in which consumers have a relatively high …