Gamification involves using game design elements in non-game contexts. It is an emerging
strategy that, being able to motivate consumer engagement with brands, has been …

This study seeks to understand the impact of tourist experience of the metaverse on users'
actual visit intentions by proposing an integration of the Technology Acceptance Model …

The study examines the relationship between gamification and customer brand
engagement, focusing on its impact on brand value co-creation. It analyzes various studies …

The purpose of the article is to research the impact of innovativeness and innovation culture
as premises for effective gamification at destination level. The main hypothesis defended is …

Purpose–Numerous companies apply multichannel marketing to engage with customers
across various touchpoints. At the same time, firms use innovative technologies such as …

Since the 1980s, the focus of research in mobile application has been placed on the users'
intentions and behaviours toward initial acceptance of information system. However, with …

Gamification är ett nytt innovativt sätt att uppmuntra till hållbart beteende genom att ta tillvara
gamifications förmåga att påverka individers motivation och engagemang. Därför är det …

5.2. Rola technologii cyfrowych w procesie rozwoju turystyki społecznej wstęp W ciągu
ostatnich dwóch dekad postępujący rozwój technologii cyfrowych dokonał zdecydowanych …

Ecotourism encompasses various forms of tourism which are implemented in accordance
with the principles of sustainable development of the EU. They maintain a balance between …