Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers
A Tresa Sebastian, B Lal, J Anupama… - Cogent Business & …, 2021 - Taylor & Francis
Online retailing as a mode of transaction has been dominating the market through web-
based advertisements since the beginning of the 21st century, replacing the role of mass …
based advertisements since the beginning of the 21st century, replacing the role of mass …
[PDF][PDF] A COMPARATIVE STUDY ON EFFECT OF TIME SERIES MODELLING AND MACHINE LEARNING APPROACH TO PREDICT ADVERTISEMENT AIRING TIME …
I Aberathne, U Rathnayake - 2022 - researchgate.net
Although there are emerging streams to deliver the promotional messages to customers
such as social media marketing and email marketing, television advertisements have the …
such as social media marketing and email marketing, television advertisements have the …
System and method for individualized exposure estimation in linear media advertising for cross platform audience management and other applications
B Imbach, W Chaar, H Shimmel… - US Patent App. 17 …, 2023 - Google Patents
G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY
ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR …
ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR …
[PDF][PDF] Modeling and Optimization of Reach and Exposure in TV (clypd Problem) MPI 2017 Report
MM de Oca - 2018 - sites.tufts.edu
The scheduling of advertisements during television shows involves a marketplace with
various television networks selling advertising slots at various times to advertisers. Roughly …
various television networks selling advertising slots at various times to advertisers. Roughly …