The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

While many psychological interventions encourage sustainable consumption by altering
attitudes, these modified attitudes often do not result in sustainable choices leading to the …

Prior studies have mostly concentrated on consumers' intentions to purchase luxury brands,
and research on luxury consumers' repurchase intentions is limited. In this study, we identify …

Most existing research on climate change, sustainability, and branding focuses only on
consumers and fails to explain these from the perspective of business-to-business buyers …

Purpose This study aims to examine the impact of the three dimensions of materialism,
namely, possessiveness, envy and non-generosity along with attitude on the purchase …

Although there is ample evidence that consumer attachment varies across luxury and non‐
luxury brands, there is a lack of research in understanding the predictors, moderators and …

Purpose This study aims to identify the consumption mechanism by which consumers'
materialism creates purchase intentions for luxury athleisure products through impression …

The organic food industry has significantly gained currency due to consumers being
increasingly health conscious. However, more insight is needed to decipher the impact of …

Purpose This study investigates shifts in luxury consumers' perceptions regarding luxury
consumption, subsequent changes in the meaning of luxury and antecedents of luxury …

Purpose The concepts of luxury and pro-environment may be viewed as being in
contradiction with each other. Consequently, it is unclear how to promote pro-environmental …